Monday, January 20, 2014

How Video Games Are Getting Inside Your Head — And Wallet

Remember Pong, the video gams on the Atari computer? 38 years ago when personal computers were treated like toys? My son had one and it was fascinating to him and his good friend. They hovered over that computer for hours.

Now there are huge commercial profits and military applications for reading emotions via computers.

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Bruce

'The first commercially successfully video game, Pong, invaded Americans' living rooms 38 years ago. Since then, the industry has evolved from a simple bouncing ball in the Atari original to games with astounding graphics and sound, most of them connected to the Internet.
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"The technology for this has gotten quite sophisticated," says Shokrizade, who began his career in neuroscience and behavioral economics. "At this point, every major gaming company worldwide either has in place a fully developed business intelligence unit, or they're in the process of building one."'

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